The Maximus Why

'The Maximus' is much more than a shoe. It represents a way of life and it represents the qualities of resilience, integrity, and industry. When you purchase 'The Maximus' you'll be getting more than just footwear. You'll become a part of something greater. We want you to be inspired, we want you to be part of a community that believes that 'the only easy day was yesterday' and we want you to be part of a group of people who constantly challenges themselves to improve.


The Maximus is a result of extensive collaboration with Bobby Maximus, the General Manager, Training Director, & Lead Seminar Instructor at GYM JONES, an elite, Tier 1, strength & conditioning facility in Salt Lake City, Utah. This lightweight cross-trainer is built to withstand the heavy weightlifting abuse Maximus regularly inflicts.


  • Anti-Inversion Technology - expanded platform under the arch area of the foot
  • Ceramic-coated SUPER FABRIC™ toecap
  • Unique cleaver pattern outsole PODs for increased traction on the gym floor
  • High density, stiffer shore EVA for lifting-oriented workouts
  • Rocker toe profile for efficiency during squat and deadlift movements


  • Anywhere Bobby Maximus says


NOTE: Check your Maximus shoe box carefully. You may be the winner of one of five randomly distributed Maximus Challenge Coins. If your shoebox includes a coin, and, if you choose to accept the challenge, Bobby Maximus invites you an all expense paid trip to Salt Lake City, Utah, where you will attend ‘The LALO Athlete Warrior Experience’ with Maximus himself.

These coins were given to me by some of the Special Forces Units I have had the privilege of working with during the past 8 years. These are much more than tokens to me. They represent people who have earned my respect and admiration. They represent my love for people who have made tremendous sacrifices on our behalf. I've learned as much from these people as they've learned from me. Working with them has been a privilege and an honor.